Built for service businesses.

The economics, workflows, and growth levers are different for each market we serve. Our approach reflects that.

Built in New England. Serving contractors and service businesses across Massachusetts, New Hampshire, and beyond.

01

Home Services

HVAC, plumbing, roofing, electrical, restoration, landscaping, pest control. Every call is a revenue opportunity. Speed-to-lead determines who wins the job.

HVACPlumbingRoofingElectricalRestorationLandscapingPest Control
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52%

average call answer rate industry-wide

Nearly half of all inbound calls go unanswered. Every missed call is a lead a competitor captured.

Source: Invoca 2026

02

Professional Services

Accounting, legal, consulting, engineering. AI can compress billable work, sharpen client experience, and build measurable productivity gains across the team.

Accounting & TaxLegalConsultingEngineeringArchitectureFinancial Advisory
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18%

of professional service firms track AI ROI

Most firms are using AI tools but can't measure what they're delivering. That's the gap we close.

Source: Thomson Reuters 2026

03

Personal Services

Dental, veterinary, wellness, med spa, fitness, beauty. Appointment-driven businesses where utilization, no-show reduction, and retention drive profitability.

DentalVeterinaryMed SpaWellnessFitnessBeautySenior Services
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40%

average call-to-appointment conversion

Systematic follow-up and reactivation campaigns move that number meaningfully.

Source: Invoca 2026

Not sure if Makr is a fit?

Book an AI Opportunity Assessment. We'll tell you honestly whether we can help — and what the opportunity looks like for your specific business.