Makr helps HVAC, plumbing, roofing, electrical, and other home service businesses capture more leads, book more jobs, and run more efficiently — without adding headcount.
Source: Invoca Home Services Industry Benchmark Report 2026. These are industry averages — not Makr customer results.
Nearly half of all inbound calls go unanswered in the average home service business.
Of the calls that do get answered, less than 4 in 10 result in a qualified lead.
Less than half of inbound calls result in a booked appointment.
More than half of call handlers fail to actively request the appointment during the call.
These figures represent industry averages. Individual results vary. Makr does not publish performance guarantees.
Every trade has a different revenue leak. We address the one that matters most for your business first.
Emergency calls during peak season go to voicemail. After-hours service requests go to competitors.
Urgent calls can't wait. If you don't answer in the first 60 seconds, the next plumber gets the job.
Storm season floods the phone. Qualifying leads fast and booking estimates before the market moves is everything.
Busy lines and missed calls during peak periods hand jobs directly to competitors.
Emergency restoration leads are time-sensitive. The first responder wins the job.
Seasonal demand spikes mean admin work piles up right when you're busiest in the field.
Recurring service customers are valuable. Reactivation and renewal automation keeps them on schedule.
| Metric | Industry baseline | With Makr |
|---|---|---|
| Answer rate | 52% industry avg | 100% — every call captured |
| Speed-to-lead | Hours or days | Seconds — automated follow-up |
| Estimate follow-up | Manual, inconsistent | Systematic, automated |
| After-hours coverage | Voicemail | AI receptionist 24/7 |
Industry baselines from Invoca 2026. "With Makr" reflects system design goals — individual results depend on business size, volume, and configuration.
Book an AI Opportunity Assessment. We'll map your call flow, workflows, and follow-up gaps — then show you exactly what we'd build.